Redesigned the MySpace brand to a young, involved, connected audience. My goal was to bring their image back to it’s roots of music and individuality. The new design is fresh, exciting, & welcoming to draw old members back while inviting new members to the new site. This student project was an extensive, research based branding exercise in which we explored brand personality, personality & promise. The final result culminated in a logo, branding assets, a style guide, font/ color selection, business cards, stationery, a poster, website, brochure, and SWAG such as t-shirts and CD's. -Conducted by Ann Traver and Dale Hart from Methodologie Design.